Global Product Placement Forecast 2024-2028

Description

PQ Media has released the 10^th edition of the renowned Global Product Placement Forecast 2024-2028, the branded entertainment industry’s biennial performance benchmark since 2005. And, this year, we’re providing you with the opportunity to take advantage of a Special Offer for a limited time that will save you 20% off the standard rates for both single and multi-user site licenses (see details below).

For nearly 20 years, the Global Product Placement Forecast has pioneered the market research, expanded our coverage across the globe and drilled deeper into the growing range of media channels that are leveraging the power of brand integration. No longer a nebulous and unmeasured business, today our comprehensive industry definitions and segmentation, market sizing and analysis, and five-year growth projections are designed to help you make smarter business decisions.

You need a trusted research partner with a proven methodology to deliver critical market insights, deep-dive datasets and keen industry perspective to achieve your strategic growth objectives. Accordingly, PQ Media’s econometric methodology is driven by our proprietary databases and exclusive Global Opinion Leader Panel, from which our experienced research team analyzes and develops the most comprehensive and actionable market intelligence available, with our ultimate goal always being to enhance your strategic planning and tactical execution.

It’s essential for media stakeholders like you to have ground-level market research to benchmark current performance, understand critical PEST trends, and execute thorough comparative analysis to ensure your investment priorities are aligned with the best market opportunities. And this is where PQ Media’s unparalleled experience, knowledge and access to the only time-tested and proven research methodology and supporting resources are synthesized to deliver the strategic intelligence you need make smarter, faster business decisions amid the rapidly changing media economy.

As a result, our unrivaled and thorough examination of the expanding global market for product placement across all media delivers to you invaluable benefits and features, such as datasets and analysis covering all 6 overall product placement media platforms and 19 channels within those platforms across the top 20 global markets.

The 6 key media platforms and 19 channels included therein include:

• Television/Video– Broadcast TV, Cable TV, Streaming TV;
• Filmed Entertainment– Theatrical Films, Streaming Films;
• Digital Media– Pure-Play Digital Sites, Social Media/Blogs, Influencer Sites, Virtual Product Placements;
• Videogames– Console/PC Games, Mobile Games, Internet Games;
• Print Media– Magazines, Newspapers, Books;
• Recorded Music– Music Videos, Broadcast/Streaming/Satellite Radio, Podcasts, Lyrics

In our 10th edition of the Global Product Placement Forecast, we found that after growing for 10 consecutive years from 2010-2019, the pandemic broke that double-digital growth streak in 2020, when global product placement spending declined 0.7%. However, product placement bounced back, posting accelerated double-digit growth in 2021 and 2022.

However, high hopes for continued double-digit upside in brand integration deals in 2023 were seemingly going to be waylaid by the writers’ and actors’ strikes that, it was feared, would again shutter productions and delay the release of new content across multiple media formats, particularly in the US, the world’s largest market.

Yet, despite the Hollywood strikes, product integration spending grew at a double-digit rate again in 2023. And PQ Media predicts that by year-end 2024, this will be another banner year for this alternative marketing tactic, as producers of TV, movie, videogame, and music entertainment have a full slate of new content to be released, and product placement has become an integral part of the ad and marketing mix.

There are compelling reasons why product placement experienced only two relatively minor spending declines during the nearly 50-year period that PQ Media has tracked this below-the-line marketing tactic. Among them is that smartly crafted product placement and brand integration create emotional connections with key demographics, such as more mobile, diverse and tech-savvy younger consumers, while also stimulating more online engagement with brands.

Thus, paid product placements have grown substantially over the past 25 years because brands have become more willing to invest in skillful integrations of their logos and products in storylines that will expose their assets in meaningful ways, a trend that will continue going forward.

As a result, you need to be prepared with the in-depth, actionable data and analysis delivered in the new Global Product Placement Forecast 2024-2028, including:

• Core PDF Report delivering 264 slides that feature exclusive market data, analysis, charts, graphs, and in-depth profiles and rankings of the top 20 global markets spanning all four major regions worldwide;
• Deep-Dive Excel Databook providing 5,625 datasets drilling down into each country and media platform with coverage spanning the entire 2018-2028 period, providing 2018-2023 historical data and 2024-2028 growth forecasts;
• Drill-down market intelligence, datasets and growth projections of all 6 product placement platforms and 19 media channels by country worldwide;
• Detailed profiles of the top 20 global markets, including data, analysis and forecasts by product placement platform and media channel across the Americas, Europe, Asia-Pacific and Middle East-Africa;
• Exclusive rankings of the largest, fastest growing, and market share leaders among the top 20 countries, media platforms and channels worldwide, among other valuable features.

In addition, PQ Media is providing a special offer granting you a 20% Savings Off the standard rates for both the single- and multi-user licenses, which equates to $1,295 for a single-user and only $1,995 for a multi-user license.

Download a FREE Executive Summary and Sample Datasets by clicking the “Free Sample Download” button at the top of this page. Please ensure your email address is correct so that you receive the links to download your free samples.