Global Content Marketing Forecast 2017

Description

Brand marketers are finding it increasingly difficult to reach target audiences in the ever-changing media landscape where business and consumer end users have so many options to choose from. Simultaneously, target audiences are often overwhelmed and confused when seeking credible messages for products and services of interest to them from literally millions of content distribution channels that weren’t available just a few decades ago.

Meanwhile, brand marketers are overwhelmed by more than 200 different advertising & marketing channels available to them to reach their consumer and business end users. Marketing messages often get lost as their intended users are media multitasking, or worse yet, viewing content on devices with ad-skipping technology in which messages are missed entirely. As a result, content marketing has emerged as one of the prime media platforms to engage harder-to-reach end users.

To help you navigate this dynamic media platform, PQ Media in 2015 developed the first credible, consistent and actionable source of intelligent data and analysis to define, segment, size and project outcomes across all business and consumer content marketing channels worldwide. And with the just-released Global Content Marketing Forecast 2017, we’ve continued to add value and expand coverage of this growing media segment by identifying the largest and fastest growing markets; which markets hold the most potential going forward; which media channels offer the greatest opportunities and challenges; which countries rank among the Top 20 Global Markets; and the various key trends and growth drivers fueling this business in 2017 and over the next five years.

Among the exclusive intelligent data delivered in the new edition of the Forecast:

• Global content marketing revenues grew 14% in 2016 to $28.1 billion and PQ Media expects similar double-digit growth in the 2017-21 period;
• Content aimed at business end users accounted for 52% of global revenues in 2016, while consumer-focused content grew at a faster 15% rate;
• The US is the world’s largest content market, exceeding $12 billion, but America ranked only 16th in 2016 growth, trailing South Korea’s 22% surge by 8 percentage points;
• Branded print & digital magazine content is the largest of the 13 content marketing channels, generating $8.5 billion, but while branded mobile content & apps posted the fastest growth, up 48%;

PQ Media Global Content Marketing Forecast 2017 delivers exclusive data and analytics covering operator revenues, growth rates, key growth drivers and challenges, and global rankings, among other data and analysis spanning all four global regions, Top 20 Global Markets, every major platform category, and 13 media channels in an unprecedented market research package that will equip you to:

• Benchmark KPIs by global region, country, media platform and channel;
• Take the deepest dive ever into content marketing with a core 318-slide PowerPoint deck, accentuated with a companion Excel databook delivering 350 exclusive datagraphs and nearly 60,000 datapoints;
• Analyze the entire 2011-2021 period, including 2011-16 historical data, 2017 growth pacings, and 2017-21 forecasts;
• Compare content marketing’s performance against the overall advertising & marketing industry and nominal GDP on a global basis and by leading market;
• Examine the most comprehensive database of more than 1,000 content marketing operators worldwide

To download a FREE Executive Summary, Table of Contents and Sample Datasets from the new Global Content Marketing Forecast 2017 fill out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples.