Global Consumer Media Usage Forecast 2024-2028

Description

The 11^th annual PQ Media Global Consumer Media Usage Forecast 2024-2028 delivers the most comprehensive and actionable media consumption intelligence available anywhere, covering the world’s 20 largest markets and the rest of the countries in the 4 major global regions, providing market data and insights on 25 digital media platforms and channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; and 6 key consumer demographics.

The new edition of the Global Consumer Media Usage Forecast 2024-2028 includes in-depth econometric research and analysis delivered through two key deliverables, including an in-depth PDF report in slide deck format and a deep-dive Excel Databook, both of which drill down into every media platform, channel and consumer group across all leading global markets in the Americas, Europe, Asia-Pacific, and Africa.

PQ Media analysts use our proven econometric methodology to do the drill-down work you don’t have time to do, as the new edition of the Forecast provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all packaged into the only holistic view of the shifting media landscape available anywhere.

Given the waning effect of the pandemic and the increasing impact of macroeconomic factors on the media ecosystem, like inflation and economies stabilizing, we understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable data forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.

Forecast 2024-2028 specifically to help you make smarter, faster business decisions in this new era of digital and traditional media consumption. The latest edition of the Forecast will help you answer some of the tough questions that you as an industry stakeholder are facing because of the impact of various macroeconomic trends on the media industry, including:

• Have the key macroeconomic variables that have emerged in recent years accelerated the “tipping point” at which consumer time spent with media will stop growing?
• Has consumer media usage, particularly that of streaming and digital media, continued to grow at the strong rates exhibited during the apex of the pandemic in 2020?
• How much do national elections and international sporting events, like the Olympics and World Cup impact media usage in even years?
• What other key growth drivers and challenges will influence uneven outlooks for consumer media usage of the largest and fastest-growing platforms and channels going forward?
• Will overall time spent with media growth decelerate – or even decline – as mobile device penetration and streaming video subscriptions reach saturation points across the world’s largest media markets?

PQ Media’s research team developed the new Global Consumer Media Usage Forecast 2024-2028 by using our proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel to collect ground-level data, perform thorough analysis of key market variables, and synthesize all our research into the following mission-critical deliverables:

• PDF Report & Analysis delivers 451 PowerPoint slides of original data, analysis and 600 exclusive datagraphs examining 10 years of original media consumption data, including time spent with media per week; breakouts of consumer media usage & exposure growth by platform and channel; and rankings of the fastest-growing countries, platforms, channels and demographic groups for easy strategic comparisons, internal reporting and client presentations;
• Deep-Dive Excel Databook provides 250,000 exclusive and consistent datasets and datapoints to give you the deepest drill-down available across all 4 major global regions, top 20 media markets and the rest of the countries in each region; and 44 traditional, digital and alternative media platforms, channels and hybrid media silos, giving you the most comprehensive perspective of consumer time spent with media available.

Among the valuable new and updated features and benefits you will receive with a site license to the Global Consumer Media Usage Forecast 2024-2028, all of which are designed to help you achieve your strategic growth objectives going forward, are the following:

• Benchmark the performance of the Top 20 Global Media Markets by country across 4 major regions; 25 digital media platforms and channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; and 6 consumer generation groups;
• Analyze exclusive and consistent historical and forecast datasets for the entire 2018-2028 period, including 2023 year-end estimates and 5-year forecasts through 2028;
• Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, projected outcomes, key industry growth trends and emerging market challenges impacting the 2024-2028 period;
• Proprietary global and US rankings of the largest and fastest-growing digital and traditional media platforms and channels, as well as the top 20 global markets ranked by size, growth and digital media share of total consumption.

Download a FREE Executive Summary and Sample Datasets from the new Global Consumer Media Usage Forecast 2024-2028, today by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download the free report samples.