Global Consumer Media Usage Forecast 2021-2025

Description

The 9^th annual PQ Media® Global Consumer Media Usage Forecast 2021-2025 delivers the most comprehensive and actionable media consumption intelligence available anywhere, covering the world’s 20 largest markets and the rest of the countries in the 4 major global regions, providing market data and insights on 25 digital media platforms and channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; and 6 key consumer demographics.

The new edition of the Global Consumer Media Usage Forecast 2021-2025 includes in-depth econometric research and analysis delivered through two key deliverables, including an in-depth PDF report in slide deck format and a deep-dive Excel Databook, both of which drill down into every media platform, channel and consumer demo in across all leading global markets in the Americas, Europe, Asia-Pacific, and Africa.

PQ Media® analysts use our proven econometric methodology to do the drill-down work you don’t have time to do, as the new edition of the Forecast provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all packaged into the only holistic view of the shifting media landscape available anywhere.

Given the impact of COVID-19 on the global media industry, we understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable data forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution.

Accordingly, PQ Media’s research team designed the new Global Consumer Media Usage Forecast 2021-2025 specifically to help you make smarter business decisions, particularly amid the unforeseen economic turbulence caused by the pandemic in 2020 and its after-effects in 2021.

The latest edition of the Forecast will help you answer some of the tough questions you’re facing because of the pandemic’s impact on the media industry and industry stakeholders like you, including:

• Has COVID-19 accelerated the “tipping point” at which consumer time spent with media will stop growing?
• Has consumer media usage, particularly that of streaming and digital media, continued to grow at the strong rates exhibited during the apex of the pandemic in 2020 or have they decelerated in 2H 2021?
• What other key growth drivers and challenges will influence uneven outlooks for consumer media usage of the largest and fastest-growing platforms and channels?
• Will overall overall time spent with media growth decelerate – or even decline – as mobile device penetration reaches saturation points across the top 20 global media markets?
• How strong is the potential for new technology, such as 5G, AI and IoT, to fuel the growth of digital media usage and, perhaps, generate new, unforeseen media channels?

PQ Media’s research team developed the new Global Consumer Media Usage Forecast 2021-2025 by using our proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel™ to collect ground-level data, perform thorough analysis of key market variables, and synthesize all our research into two mission-critical deliverables, including:

• PDF Report & Analysis delivers 450 PowerPoint slides of original data, analysis and 600 exclusive datagraphs examining 10 years of original media consumption data, including time spent with media per week; breakouts of consumer media usage & exposure growth by platform and channel; and rankings of the fastest-growing countries, platforms, channels and demographic groups for easy strategic comparisons, internal reporting and client presentations;
• Deep-Dive Excel Databook provides 250,000 exclusive and consistent datasets and datapoints to give you the deepest drill-down available across all 4 major global regions, top 20 media markets and the rest of the countries in each region; and 44 traditional, digital and alternative media platforms, channels and hybrid media silos, giving you the most comprehensive perspective of consumer time spent with media available.

Among the valuable new and updated features and benefits you will receive with a site license to the Global Consumer Media Usage Forecast 2021-2025, all of which are designed to help you achieve your strategic growth objectives going forward, are the following:

• Benchmark the performance of the Top 20 Global Media Markets by country across 4 major regions; 25 digital media platforms and channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; and 6 consumer generation groups;
• Analyze exclusive and consistent historical and forecast datasets for the entire 2015-2025 period, including 2021 year-end estimates and 5-year forecasts through 2025;
• Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, projected outcomes, key industry growth trends and emerging market challenges impacting the 2021-2025 period;
• Proprietary global and US rankings of the largest and fastest-growing digital and traditional media platforms and channels, as well as the top 20 global markets ranked by size, growth and digital media share of total consumption.

Download a FREE Executive Summary and Sample Datasets from the new Global Consumer Media Usage Forecast 2021-2025, today by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download the free report samples.

The Global Consumer Media Usage Forecast 2021-2025 is one of three reports in the annual PQ Media® Global Media Forecast Series, delivering the only holistic view of the global media economy with each report focusing on one of the industry’s three KPIs: Advertising & Marketing Spending; Consumer Media Usage; and Consumer Spending on Media. Each report is available as a standalone product or as part of our Special Enterprise Bundle License, saving you $2,000 (or 20%) off the standard report rates. Click on the link above for more details.