Global Consumer Media Usage Forecast 2020-2024

Description

The 8^th annual PQ Media® Global Consumer Media Usage Forecast 2020-2024 delivers the most comprehensive and actionable media consumption intelligence available anywhere, covering the 20 largest markets and the rest of the countries in each of the 4 global regions; 25 digital media platforms & channels; 8 traditional media platforms; 11 hybrid (digital + traditional) media silos; and 6 key consumer generations and both genders.

The new edition of the Global Consumer Media Usage Forecast 2020-2024 includes in-depth econometric data and market insights delivered through two key deliverables, including a 450-slide Report & Analysis providing 600 exclusive datagraphs, and a Deep-Dive Excel Databook with 250,000 data points examining every media platform and channel in all leading global markets worldwide by major region – Americas, Europe, Asia-Pacific, and Africa-Middle East. Our in-depth consumer time spent with media data and analysis cover the 2014-2024 period, including 2020 year-end estimates and 5-year forecasts through 2024.

PQ Media® analysts use our proven econometric methodology to do the drill-down work you don’t have time to do, as the new edition of the Forecast provides you with exclusive, in-depth datasets, market sizing, PEST trend analysis and growth projections, all developed into the only holistic view of the shifting media landscape available worldwide. 

Given the impact of COVID-19 on the global media industry, we understand your critical need for a trusted research partner to deliver consistent, reliable and accurate industry segmentation, market insights, multichannel datasets, and actionable data forecasts to help you benchmark your performance, improve strategic planning and enhance tactical execution. Accordingly, PQ Media’s research team designed the new Global Consumer Media Usage Forecast 2020-2024 specifically to help you make smarter business decisions, particularly amid the unforeseen economic turbulence caused by the pandemic in 2020.

The latest edition of the Forecast will help you answer some of the tough questions you’re facing because of the unexpected business downturn that has roiled media industry stakeholders globally, including: 

• Has COVID-19 accelerated the “tipping point” at which consumer time spent with media will stop growing?
• Upon widespread introduction of a new vaccine to control the global pandemic, will consumer media usage behavior resume on the same growth path it was prior to the outbreak or has COVID-19 changed media usage patterns going forward?
• In addition to the novel coronavirus, what are the other key growth drivers and challenges impacting the uneven outlooks for consumer usage of the largest and fastest-growing media platforms and channels in the top 20 global markets?
• Will there be an expected deceleration in overall time spent with media since mobile device penetration rates have either reached or are nearing saturation points in most of the major media markets worldwide?
• How strong is the potential for new technology, such as 5G, AI and IOT, to drive up usage of existing digital media or to generate entirely new and unforeseen media platforms and channels?

PQ Media’s research team developed the new Global Consumer Media Usage Forecast 2020-2024 by using our proven econometric methodology, proprietary databases and exclusive Global Opinion Leader Panel™ to collect ground-level data, perform thorough analysis of key market variables, and synthesize all our research, data and analysis into two mission-critical deliverables designed to help you achieve your strategic growth objectives:

• PDF Report & Analysis delivers 450 PowerPoint slides of original data, analysis and 600 exclusive datagraphs examining 10 years of original media consumption data, including time spent with media per week; breakouts of consumer media usage & exposure growth by platform and channel; and rankings of the fastest-growing countries, platforms, channels and demographic groups for easy strategic comparisons, internal reporting and client presentations;
• Deep-Dive Excel Databook provides 250,000 exclusive and consistent datasets and datapoints to give you the deepest drill-down available across all 4 major global regions, top 20 media markets and the rest of the countries in each region; and 44 traditional, digital and alternative media platforms, channels and hybrid media silos, giving you the most comprehensive perspective of consumer time spent with media available.

Among the valuable new and updated features you will receive with a site license to the Global Consumer Media Usage Forecast 2020-2024, which are aimed at Improving Your Business Outlook are the following:

• Benchmark the performance of the Top 20 Global Media Markets by country across 4 major regions; 3 broad digital media platforms (online, mobile & other digital media); 22 digital media channels; 8 key traditional media platforms; and 11 hybrid (digital + traditional) media silos;
• Analyze exclusive and consistent historical and forecast datasets for the entire 2014-2024 period, including 2020 year-end estimates and 5-year forecasts through 2024;
• Track 8 consumer generation and gender demographics, including 6 key generation groups (ex., Millennials, GenX), including the first-ever time spent with media data covering the newest generation, mGens (born starting in 2013);
• Original and consistent industry definitions, market segmentation, market sizing, in-depth country profiles, projected outcomes, key industry growth trends and emerging market challenges impacting the 2020-2024 forecast period;
• Proprietary global and US rankings of the largest and fastest-growing digital and traditional media platforms, channels and hybrid media silos, as well as top 20 global markets ranked by size, growth and digital media share of total media consumption.

To review sample content and data from the new Global Consumer Media Usage Forecast 2020-2024, download your FREE Executive Summary and Sample Datasets today by filling out the short form that appears after you click the “Free Sample Download” button above. Please ensure your email address is correct because it will be used to send you the links to download your free report samples.

The Global Consumer Media Usage Forecast 2020-2024 is one of three reports contained in the annual PQ Media® Global Media Forecast Series, delivering the only holistic view of the global media economy with each report focusing on one of the industry’s three KPIs: Advertising & Marketing Spending; Consumer Media Usage; and Consumer Spending on Media. Each report is available as a standalone product or as part of our Special Enterprise Bundle License, which Saves You $2,000 (or 20%) Off the standard rate for site licenses. Click on the GMF Series link above for more details.