Global Advertising & Marketing Revenue Forecast 2019-23

Description

PQ Media’s new Global Advertising & Marketing Revenue Forecast 2019-23 delivers comprehensive and actionable data and analysis examining the dynamic advertising and marketing economy and the impact of tectonic shifts reshaping the media landscape worldwide by region, country, media sector; and traditional, digital and alternative platform and channel.

The Global Advertising & Marketing Revenue Forecast 2019-23 is one of three reports published each year as part of PQ Media’s Global Media & Technology Forecast Series, which delivers the only holistic view of the worldwide media landscape via three key performance indicators: media industry revenues, consumer media usage, and consumer media spending. Each report is designed to work both individually and collectively as part of the series, empowering leading executives to make strategic business decisions based on credible, consistent and intelligent data.

PQ Media analysts use our econometric methodology to do the hard work you don’t have time to do, as the new Global Advertising & Marketing Revenue Forecast 2019-23 delivers excluisve, in-depth datasets, market sizing, PEST trend analysis and growth projections with the most breadth and depth available in the market. We make it easier for you to harness vital strategic intelligence for more effective business planning.

*Among the key features and benefits provided in the new Forecast are:

• Core PDF Report (in PowerPoint format) delivering over 400 slides of original data, analysis and datagraphs, including in-depth profiles of the top 20 media markets by country across all 4 global regions for easy strategic comparisons, internal reporting and client presentations;
• Companion Excel Databook delivering several hundred drill-down datasets and 90,000 actionable datapoints providing the deepest dive available by global region country, media sector, platform and channel, providing critical data and expert analysis to help you achieve your strategic growth objectives.

*Benchmark the performance of the 20 largest media markets by country across:

• 4 major regions;
• 2 primary industry sectors (advertising and marketing);
• 15 hybrid (digital + traditional) media silos;
• 12 digital & alternative media platforms;
• 41 digital media channels;
• 12 traditional media platforms

*Analyze the deep-dive intelligent datasets and expert insights covering for the entire 2013-23 period:

• Including 2013-18 historical data, current 2019 pacing estimates, and 5-year projections for 2019-23;
• Detailed industry definitions and segmentation, market sizing, in-depth country profiles, proprietary global and US rankings, projected outcomes, key industry growth trends and emerging market challenges in the 2019-23 period

*Exclusive rankings of top 20 global markets by:

• Advertising and marketing revenues and growth;
• Digital vs. traditional media revenues and growth;
• Share of digital vs. traditional media by country;
• The largest and fastest-growing digital and traditional media platforms and channels by country

PQ Media’s goal is to provide actionable data for better business decisions. The reports reveal in-depth data, as well as higher level gems. Here are a few high-level takeaways:

• Overall advertising & marketing is pacing to increase 4.9% in 2019 to $1.363 trillion;
• Global traditional advertising & marketing growth to slow in 2H19 due to recession concerns after strong 1H19 spending in markets with strong economies;
• Internet Advertising was the largest digital ad platform in 2018 at $105.94 billion, and Mobile Advertising was the fastest growing, up 27.5%;
• Use of influencers rising significantly in 2019 and fueling double-digit growth of word-of-mouth marketing;
• Experiential Marketing was the largest digital marketing platform in the United States for 2018 at $52.40 billion, Mobile Marketing the fastest growing, up 34%

To examine some of the breadth and depth of the new Global Advertising & Marketing Revenue Forecast 2019-23, you can download a FREE Executive Summary, Sample Datasets and Table of Contents after you fill out the short Free Sample Download form above.

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