Brazil Media & Technology Outlook 2014

Description

Brazil Media & Technology Outlook 2014
(Emerging Market Intelligence Series – Volume II)

New PQ Media Intelligence Shows Brazil’s Digital & Traditional Media Sectors Continue to Outpace Growth of Other Major Industries, Despite Inflationary Pressures, Social Unrest & Questions Regarding Long-Term Impact of 2014 World Cup & 2016 Summer Olympics on Emerging Market’s Economic Malaise

In the second Report of PQ Media’s Emerging Market Intelligence Series™ – a multi-report planning tool for media company executives, capital investors and management consultants, PQ Media’s analysts zoom in on this pivotal emerging market, drilling into nearly 100 consumer-facing media & technology platforms and channels to spotlight opportunities and challenges ahead for one The America’s key growth engines. Based on the media industry’s key growth indicators, our market intelligencers probe into the complex Brazilian market to deliver actionable strategic data, analytics and insights on a multifaceted digital, alternative and traditional media ecosystem.

This latest publication follows the successful launch of Volume I in the Series covering China’s dynamic media economy. Each Report in the new Series provides comprehensive, in-depth data and analysis that form the foundation of must-have competitive intelligence through consistent methodology, definitions, segmentation, datasets and time series in an easy-to-use format featuring 2007-12 historical results and 2013-17 forecasts. PQ Media’s mission with this synergistic report set is to pierce through the BRIC wall of hype and illuminate actual strengths and weaknesses of key developing markets worldwide through a consistent and proven methodology crafted to produce results predicated on key industry growth indicators: media operator revenues; consumer media usage & exposure; and consumer spending on media content & technology.

Our system was developed to produce actionable drill-down market analysis, generating unmatched levels of detail segmented by each of the world’s leading developed and emerging markets; nearly 100 media sectors, platforms and channels; multiple digital and traditional media technologies, devices and services; a full range of social generation groupings; and both genders (see more details below).

Brazil Media Forecast Examines Critical Market Shifts & Ground-Level Issues

According to the Brazil Media & Technology Outlook 2014, a decade of strong GDP growth was followed by three years of economic, political and cultural headwinds, including high inflation that drove up consumer prices and continued to impact the country in the first half of 2014. As a result, Brazilians have become cautiously optimistic about the upside expected from hosting the World Cup and the 2016 Summer Olympics, a trend PQ Media’s data scientists uncovered after examining media channels that may benefit and those that may be hampered by closer ties to broader economic fluctuations.

Brazil was among the world’s fastest-growing digital media markets in 2013 and a strong boost from the pair of global mega-events only two years apart was viewed as a near certainty not long ago. But while the depth and longevity of any economic jolt was hotly debated in the run-up to the World Cup’s kick-off, the Brazilian government was scrambling to ensure positive returns from two of the sports world’s grandest opportunities. Among them, upgrades to internet and mobile services, particularly in the 12 host cities, aimed at improving broadband access and wireless dependability.

Meanwhile, the opposite is true in traditional media where consumers already upgraded to HDTV to engage with their favorite telenovelas, which remain wildly popular throughout Latin America, driving up both product placement revenues and broadcast TV viewing times. It may well be that conventional media growth will accelerate due to incremental advertising and marketing dollars generated by the World Cup, which comes home to soccer’s epicenter for the first time since 1950.

PQ Media's Digital Media Growth Index: Brazil Outlook

Key Questions Answered in the Brazil Media Outlook

What will the actual impact be of the World Cup in 2014 and Olympics in 2016 on Brazil’s economic malaise?

Although the strength and sustainability of any short-term economic jolt was hotly debated in the run-up to the World Cup in 2014, proponents of the resources Brazil poured into preparations argue that this rare double-dose of several million soccer fans and tourists from around the world will spark robust even-year upswings likely to fuel higher and more stable economic growth ahead. Conversely, opponents of the investments believe the country has overspent and remains ill-prepared for the back-to-back influx of tourists, associated congestion, and the potential for host cities to be left with empty stadiums, damaged infrastructures and mountains of debt after the 2016 Olympics.

Are there other digital media besides the internet and mobile platforms and channels fueling growth?

The younger iGens and Millennials are avid video-gamers across platforms, such as console, internet and mobile, while affluent households are subscribing to newly launched digital pay TV services, such as VOD and DVRs. Out-of-home media operators are emulating those in advanced nations by deploying digital billboards and video nets to take advantage of tough street-level billboard restrictions.

*For more details about this dynamic Report, scroll down to the bottom of this page to download the Press Release and fill out the simple form to gain access to a Free Executive Summary, Table of Contents, and Sample of Datasets & Time Series from the Report.

*Upon reviewing the downloads, you have a limited period to capitalize on a special TRIAL OFFER that allows you to purchase the full PDF Report and Companion Excel Databook for only $995, a $300 savings off the regular price of this essential planning tool for media stakeholders.

Key Components of the Full Report Package

PQ Media publishes its market intelligence report as easy-to-use PDFs of PowerPoint slides, which are complemented by a companion Excel Databook, which drills deep into a media market to provide dozens of additional datasets and hundreds of exclusive data points by country, sector, platform, channel, technology, device, social generation and gender. Brazil Media & Technology Outlook 2014, is segmented as follows:

Summary of Digital & Transitional Media Operator Revenues, Consumer Spend & Consumer Usage

Historical and Forecast Trend Analysis of Brazil’s Media Economy
Combined Operator Revenue and Consumer Spending for Digital, Traditional and Overall Media
Comparison with Digital, Traditional and Overall Media Consumption
Growth Indices for Digital, Traditional and Overall Media Revenues, Consumer Spend & Consumer Usage
Comparisons of Media Growth with the Brazilian Economy

Digital & Alternative Media Revenue Forecast

Historical and Forecast Trend Analysis of Brazil’s Advertising & Marketing
2 Digital & 2 Traditional Media Sectors: Advertising, Marketing
4 Digital & 7 Traditional Media Advertising Platforms
5 Digital & 4 Traditional Media Marketing Platforms
18 Digital Media Advertising Channels
22 Digital Media Marketing Channels

Consumer Usage of Digital Media

Historical and Forecast Trend Analysis of Brazil’s Consumer Media Consumption
3 Digital & 3 Traditional Media Universes: Total, By Gender, By Generation
2 Gender Categories & 5 Generation Categories
3 Digital & 8 Traditional Media Platforms
21 Digital Media Channels

Consumer Spending on Digital Media & Technology

Historical and Forecast Trend Analysis of Brazil’s Consumer Spend on Media & Technology
2 Digital & 2 Traditional Media Content & Technology Sectors
Digital & 4 Traditional Media Content & Tech Platforms: Unit Purchase, Subscription, Access, Devices, Software & Service (Digital Only)
13 Digital & 8 Traditional Media Content Categories
15 Digital & 6 Traditional Media Technology Categories

Research Reports