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Research Reports
Global Consumer Media Usage & Exposure Forecast 2014-18
Description
PQ Media’s exclusive intelligence contained in the new Global Consumer Media Usage & Exposure Forecast 2014-18 is recognized the world over as the most credible and actionable intelligent data solution available anywhere for time spent with digital & traditional media. PQ’s renowned market research team delivers a potent combination of time-tested methodology, unmatched breadth and depth of research and insights, and consistent organization of datasets across dozens of key digital & traditional media sectors, platforms and channels by region, country and cultural generation, with deep dives into the Top 15 Global Markets, including the US, to uncover the critical challenges and strategic opportunities that will equip media & tech executives with the intelligence they need to make smarter, faster decisions amid the accelerating transformation of the global media ecosystem.
The second installment of three report packages that make up PQ’s groundbreaking Global Media & Technology Forecast Series, the 2014 edition of the Consumer Media Usage Forecast provides a dizzying array of competitive intelligence across dozens of regions, markets, verticals and end-user generations (e.g., GenX, Millennials) with sharp analytical approach that brings this deep wellspring of market research and insights alive in the context of the broader media, technology and economic environments in each of the leading global media economies throughout the 2008-18 period, featuring exclusive drill-down analyses and a new Value-add Excel Databook, which delivers a heavy cache of PQ’s so-called “intellidata” spanning the globe and digging deep into the crust of key developed and emerging markets to gauge the pulse of a global media & tech ecosystem nearing a digital tipping point in 2016.
With coverage reaching across the four major global regions and 15 leading media markets therein, Team PQ splices further to break out 2 overall industry sectors, 3 broad digital platforms, 21 digimedia channels and – in a research anomaly in this area – detailed analysis and assumptions by each of the 5 operating cultural generations across all markets covered, including Baby Boomers, GenX and MIllenails, among others.
Placing the digital media juggernaut into perspective Team PQ goes deep into the eight leading traditional media platforms for multiple comparisons against digital and each other to spark further examination, enlightenment and educated assumptions about the trajectory of the key media sectors and channels and who and where the winners and losers are likely to rise and fall over the next five years.
The 2014 edition of PQ Media’s annual Global Media & Technology Forecast Series is a groundbreaking three-report bundle designed by our strategic intelligence team to work together sequentially to provide end users with the only multi-lens view of the epic transformation reshaping the global media ecosystem. Team PQ’s flexible, user-friendly approach is becoming increasingly important to industry stakeholders charged with navigating a successful course through powerful cross-currents disrupting the media & tech economy worldwide. For all its reports, PQ Media employs an organic, proprietary econometric methodology – PQ Medianomics™ – to track, analyze and forecast the three key performance indicators (KPI’s), each of which serves as the focus of a Report in the Series: 1) media operator revenues & growth; 2) consumer media usage & exposure; and 3) consumer spending on media content, access & technology.
Specific to this report, while a range of media research companies have published a variety of so-called time spent with media white papers and reports in recent years, they tend to be either narrowly focused on particular market niches, supported by third-party aggregated data, or utilizing highly skewed online survey methods. In sharp contrast, PQ Media remains the industry’s trusted go-to solution for more than a decade in which most of the leading global media operators, management consultants and financial institutions have counted on the industry’s only proven, consistent and actionable cross-media data and analytics covering media usage.
The updated and enhanced Global Consumer Usage of Digital Media Forecast 2014-18 delivers media consumption data from the 2008-13 period, growth pacing for 2014, and the outlook for 2015-18 for a complex and shifting digital & traditional media ecosystem, driven by digital transformation, emerging global markets, increased digital device penetration and a variety of new digital advertising & entertainment services. Included are exclusive analysis, rankings and forecasts of media consumption per week, growth, fast-growing platforms & channels, such as online, mobile, social, video, games, over-the-top video, and exposure to digital out-of-home media. Global and market-specific data cover all regions, leading markets therein, media sectors, platforms, channels, and social generations, with detailed profiles of the Top 15 Global Markets, including the US. Ready-to-use cut and paste PDF slides and data tables enable you to add credibility and authority to any digital media presentation.
Key Features of the Report:
- Exclusive Data, Analytics & Forecasts by Region, Market, Platform, Channel, Generation
- Rankings of Countries by Avg. Hours Per Week, Growth and CAGRs: 2008, 2013, 2018
- Digital Media Usage Coverage Includes
- 4 Global Regions
- 15 Leading Countries
- 3 Major Digital Media Platforms
- Online
- Mobile
- Other Digital Media
- 21 Digital Media Channels
- 7 Demographic Breakouts
- iGen
- Millennials
- GenX
- Boomers
- Greatest Generation
- 8 Traditional Media Platforms for Comparison
- 2008-13 Actuals
- 2014-18 Forecasts
- 184 Power Point slides with 96 Tables & Charts
- 40 Pages of Analysis
- Companion Excel Workbook with detailed datasets by country, platform, channel, gender and generation, totaling 165,000 data points
- 30 Minute Analyst Call