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PQ Media Announces the Release of First-Ever

U.S. Brand Activation Marketing Forecast 2016

Only Source of Comprehensive and Actionable Market Intelligence Analyzing Operator Revenues & Marketer Spending by Brand Activation Platform, Channel & End-User





PQ Media, in collaboration with the ANA, has released the U.S. Brand Activation Marketing Forecast 2016, the first and only source of comprehensive, consistent and actionable strategic intelligence covering brand activation operator revenues and marketer spending on brand activation by media platform, channel, end-user sector and industry vertical.

A report full of benchmarking firsts for brand activation, the new Forecast finally puts brand activation into context of the broader advertising & marketing economy, providing exclusive definitions and segmentation as well as comprehensive and in-depth views of this growing media sector through multiple vantage points never available previously. Among the groundbreaking data and analysis included in the new report are:

  • First cohesive and consistent set of definitions and segmentation of brand activation into 6 key media platforms and 32 channels;
  • Exclusive data and analysis of the size, growth and forecast of all platforms & channels by both media operator revenues and brand marketer spending on brand activation;
  • Only source to examine brand activation revenues and spending by each end-user sector: consumer and business-to-business;
  • First drill-downs into brand activation revenues and spending by brand verticals, such as CPG, auto, tech and telecom;
  • And as a bonus to subscribers, we included exclusive data, analysis and comparisons of three key media sectors: brand activation, advertising and trade promotions

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