Due to global marketplace demand, we broadened and deepened our analysis of emerging media through the lens of PQ Medianomics™. As a result, we developed a broader portfolio of custom consulting services to meet the growing needs of our clients. In addition, we continue to expand our library of primary research reports on emerging media, which have received global recognition.
In working with clients to develop and deliver custom consulting services, PQ Media starts with our proprietary econometrics system of databases, opinion leader panels, algorithms and methodologies. Our system gathers, analyzes and synthesizes data on key industry drivers – demographic, psychographic, economic and technological, among others (see About). The result has been consistently accurate forecasts regarding industry revenue, spending, growth and consumption patterns worldwide in an era of great reset in the media economy, accelerating transformation and massive restructuring of the traditional advertising and marketing ecosystem.
PQ Media is "one of the most respected researchers tracking the economics of media."
PQ Media's strategic consulting services cover a broad spectrum and have evolved to meet the changing needs of our clients. If you share any of these needs, please see the contact information below to schedule a needs assessment.
Client deliverables for these services, which could include Word or PDF reports, Excel workbooks, PowerPoint decks or a combination thereof, typically require more than two weeks to several months to complete. Projects can be executed in phases with preliminary data delivered first, followed by more comprehensive modeling and econometrics in later phases. Fees depend upon project scope, schedule, deadlines and deliverables.
PQ Media briefs and drill-downs address specific client data needs. The possibilities are endless, but here are just a few examples of recent client briefs and drill-down requests:
Client deliverables for these services typically require one to two weeks to develop and take the form of concise 3-10 page Word or PDF reports, Excel workbooks and/or PowerPoint decks. Fees depend upon engagement scope, schedule, deadlines and deliverables.
Constant change in an emerging and splintering media landscape creates confusion and uncertainty in the decision-making process. Now you can pick up the phone and get actionable strategic intelligence in a clear, frank and concise phone consultation.
These services are conducted via phone or WebEx by experienced and knowledgeable PQ Media analysts or executives. We'll discuss key trends and drivers impacting media, entertainment and/or communications industries including, but not limited to, spending and media usage trends, and competitive landscape and emerging media and markets. Phone consults can be conducted individually or with multiple listeners.
If you're looking to get the entire team up to speed and on the same wave length, consider a PQ Media in-house seminar or external webinar. Team breakfasts and lunch & learns are conducted as half-day or full-day seminars developed for specific audience needs. Past in-house seminars have included analyses of the local advertising competitive landscape for new hires and emerging media trends for current executives. Webinars offer the opportunity to include multiple participants in various locations.
If you need to know what the marketplace really thinks about your company, network, brand or sales team's performance, a PQ Media phone or intercept perception survey may be the right solution. We've conducted numerous phone and online surveys of end-users and prospects on specific topics, such as sales team reputation and relationships, agency and brand perceptions, which have been conducted with media operators, agencies and brands. We have also developed and executed consumer intercept studies at point-of-purchase locations to ascertain opportunity-to-see, ad recall and purchase intent. We believe you'll find the value and fee for a PQ Media custom survey to be quite competitive and flexible relative to other research and consulting firms.
When industry stakeholders need high-quality, unbiased and actionable strategic intelligence on advertising spending and media usage trends in emerging media segments they turn to PQ Media's best-in-class predictive data, analytics and forecasts. We were the first to define, structure, size and forecast emerging media segments such as digital out-of-home advertising, product placement in media, event marketing, mobile and social media advertising, and word-of-mouth marketing, among others. The PQ Media Historical Alternative Media Database provides the only historical operator revenue/end-user spending database recalibrated annually to maintain accuracy and to include new media as they emerge and grow (see Research Reports).
PQ Media data and reports are regularly licensed by media stakeholders to satisfy specific business needs.
Licensing of custom reports can be in full research report/forecast format or as white papers or e-newsletters on special topics. If you have a specific data licensing need, please see the contact information below to schedule a needs assessment.
If you believe PQ Media has the strategic solutions to help your organization achieve its growth objectives, please feel free to contact Patrick Quinn, President & CEO; Tabor Ames, Vice President/Marketing; or Gabriella Kallay, Director of Sales & Operations, at 203-921-0368 or firstname.lastname@example.org.
Media consumers worldwide are in the midst of a monumental transition to digital media & technology at the expense of traditional media, causing significant disruptions to business models, strategies and the broader media economy. Consumers in the US and across the globe are increasingly mobile and elusive, spending more time outside their homes engaging with digital media content through wireless devices. At home, end users often multitask with various technologies, such as smartphones and television, while engaging with a range of content, like online social media and on-demand video.
Meanwhile, the emerging middle class in developing countries, such as the BRIC markets, are demanding faster access to richer content via broadband online services and upgraded telecommunications systems, fueling the growth of time and money spent on wireless devices, internet access and over-the-top video. Accelerating these social and technological shifts is the surging demand for digital media content, access and devices from post-Baby Boomer generations spending more time with digital media, hastening the shift of advertising and marketing dollars.