Reports

Research Reports

Through our proprietary econometric modeling system, PQ Media's venerable research analyst team develops primary research reports that have influenced strategies, investments and tactics for leading media, entertainment and communications stakeholders worldwide.


PQ Media publishes the Alternative Media Research Series. This ground-breaking library of in-depth, global emerging media forecasts includes the authoritative sources for data, insights and predictive econometrics on new media such as digital out-of-home advertising, product placement in media, event marketing, mobile advertising, word-of-mouth marketing and social media advertising, among others. See full report library below.

"There's only one research company that we respect enough to purchase their work and that's PQ Media. They have consistently produced outstandingly good material."

—DailyDOOH.com


China Media & Technology Outlook 2014 PQ Media's Emerging Market Intelligence Series (Volume I)

In response to subscriber demand for country-specific drill-down analyses, PQ Media has released the first title in a new multi-report series providing in-depth strategic intelligence covering the state of digital, alternative and traditional media and technology in key emerging markets worldwide.

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Consumer Exposure to Digital Out-of-Home Media Worldwide 2014

New Global Market Report Uses Cutting-Edge DOOH Exposure Index to Provide Industry Stakeholders with Strategic Intelligence Based on Consistent Methodology Worldwide for Accurate Comparison of DOOH Exposure with Seven Other Ad-Based Media by Country

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PQ Media Global Consumer Spending on Digital Media Content & Technology Forecast 2013-17

PQ Media Releases First Data Source to Deliver Holistic View of $1 Trillion in Global Consumer Spending on Digital Media Content & Technology. Per Capita Spending Almost Doubles From 2007 to $161.83 in 2012. And Global Forecast to Grow at 10.8% CAGR to $1.4 Billion by 2017.

PQ Media applies its econometric expertise in its Global Consumer Spending on Digital Media Content & Technology Forecast 2013-17 to deliver unrivalled projections identifying worldwide growth opportunities in digital media content & technology spending based on the seismic consumer shift towards digital media, content, devices and services, and away from traditional media.

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PQ Media Global Consumer Usage of Digital Media Forecast 2013-17

PQ Media Announces Launch of Global Consumer Usage of Digital Media Forecast 2013-17 to Deliver First Holistic Cross-Media View of Accelerating Transition to Digital Media Consumption by Country, Platform, Channel, Gender and Generation Worldwide

In this second of three reports in PQ Media's synergistic Global Digital Media Research Series, PQ Media applied its proven econometric methodology and multi-channel expertise to deliver the groundbreaking research provided in the Global Consumer Usage of Digital Media Forecast 2013-17. The objective of this Report is to provide media executives in the US and 14 other leading countries with actionable strategic intelligence necessary to make smarter, faster and more informed business decisions amid dramatic shifts in consumer media consumption that are disrupting the media, entertainment and technology industries.

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Global Digital & Alternative Media Revenue Forecast 2013-17

PQ Media Announces Launch of Global Digital Media & Technology Research Series to Deliver First Holistic Cross-Channel View of World's $436 Billion Digital Media Economy by 2017

PQ Media applies its proven econometric methodology and multi-channel research expertise to its new Global Digital Media & Technology Research Series to help executives in the global media, entertainment and technology industries gain a deeper understanding of the world's transforming media economies. This three-report Series provides the first holistic view of the world's media economies, focusing on digital & alternative media and profiling the 15 leading countries, including the US, which account for more than 85% of global advertising and marketing revenues.

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Global Digital Out-of-Home Media Forecast 2013-2017

PQ Media announces the launch of its New Global Digital Out-of-Home Media Forecast 2013-2017 and accompanying Excel dataset for licensees.

This comprehensive update is the 6th in PQ Media's annual Global DOOH Report Series. Exclusive forecasts include anticipated growth in every global region, 28 major market economies and every DOOH venue by both digital place-based networks and digital billboards. With the inclusion of primary research interviews with PQ Media's Global Opinion Leader Panel™, each market tells its own unique story and reveals its own unique set of growth challenges and opportunities.

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PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013

The social Web is a clear game-changer. What's not been clear until now is the medium's ROI. For the first time, with the release of the ground-breaking PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013, brands and agencies can see all the ROI trending metrics that matter most in each consumer product category.

PQ Media takes the first holistic look at online and mobile social media ad spending and ROI over time for the world's 100 biggest brands using the PQ Medianomics™ methodology and accepted industry standards for marketing measurement, including brand development index, mentions, impressions and share-of-voice. This big data analysis was made possible by employing the uberVU social media technology and software marketing platform.

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Global Product Placement Spending Forecast 2012-2016

Paid product placements. They're hard to miss, by design. That's why brand marketers will spend an estimated $8.25 billion on them worldwide in 2012, rebounding solidly from the $6.25 billion spent in 2009 during the Great Recession.

PQ Media's comprehensive product placement intelligence report continues to set the standard for spending measurement and analysis by channel, market and region for this highly visible and growing industry. In a digitally connected mobile social world, with media multi-tasking and shorter attention spans, media content has become more social, interactive and engaging. This trend has led brand marketers to evolve their product placements beyond TV and film to include video games, online and mobile, as well as music.

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Global Digital Out-of-Home Media Forecast 2012-2016

The PQ Media Global Digital Out-of-Home Media Forecast 2012-2016 5th Edition has been expanded to 28 digital-forward countries in 4 regions to help executives worldwide better gain perspective, identify and assess growth opportunities, and advance their strategic initiatives in digital out-of-home (DOOH). According to PQ Media's new global forecast, expansion into new venues and markets, enhanced features, and mobile and social media tie-ins fueled double-digit growth in the global digital out-of-home industry in 2011, making it one of the fastest-growing and vibrant advertising media in the world. Total worldwide DOOH revenues increased 15.3% to $6.97 billion in 2011, driven primarily by the robust Asia-Pacific (APAC) region, the largest and fastest-growing of the four major regions, PQ Media estimates.

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U.S. Mobile & Social Media Forecast 2012-2016

For executives looking to get mobile enabled in 2012, this latest report in the PQ Media Alternative Media Series represents the most far-reaching examination of two of the fastest-growing and fastest-changing mediums in U.S. history – mobile and social. For the first time the rapidly expanding, highly interconnected and increasingly complex U.S. mobile & social advertising and marketing ecosystem is defined, sized and structured.

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Global Digital Out-of-Home Media Forecast 2011-2015

If your organization needs actionable insights to make better business decisions in the digital out-of-home media sector, consider revisiting your 2011 strategic development plan after reading the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015.

According to a new global forecast from PQ Media, the leading provider of media econometrics, digital out-of-home media (DOOH) remains among the fastest growing media in the world. The U.S. remained the largest global market, while China was the fastest growing.

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PQ Media Political Campaign Media Spending 2010

The political candidate's campaign objective never changes: Just win. After contributions, the most important word in a political campaign is strategy. The 4th edition of the PQ Media Campaign Media Spending series is a must-read and trusted resource for political and media consultants looking to develop winning campaign media strategies for candidates at the federal, state and local level.

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Global Branded Entertainment Marketing Forecast 2010-2014

Amid a rapidly changing global media and communications landscape, branded entertainment marketing, including consumer event sponsorships, consumer event marketing, and product placement in media has emerged over the last decade as a leading alternative marketing strategy according to a new global forecast from PQ Media, the leading provider of global media econometrics.

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Social Media Sponsorships Forecast 2010-2014

PQ Media's release of Social Media Sponsorships Forecast 2010-2014 is the first-ever report to size, structure, forecast and validate the growth of this burgeoning category within Word-of-Mouth Marketing (WoMM). This primary research puts a spotlight on a clear consumer brand marketer trend toward...

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Global Digital Out-of-Home Media Forecast 2009-2014

Amid a sharp downturn in global advertising spending and a decline in traditional out-of-home advertising in 2009, digital out-of-home media is among the fastest growing media in the world and will continue on an upward track in 2010, according to a new forecast from PQ Media, the leading provider of media econometrics.

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Word-of-Mouth Marketing
Forecast 2009-2013

In the midst of the worst economic and media recession in more than a quarter-century, spending on Word-of-Mouth Marketing increased 14.2% to $1.54 Billion in 2008, as WoM activities played a bigger strategic marketing role according to exclusive PQ Media Word-of-Mouth Marketing Forecast 2009-2013.

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Global Digital Out-of-Home Media Forecast 2008-2012

As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.

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Alternative Media Forecast 2008-2012

Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.

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Global Product Placement Forecast 2006-2010

Product placement is rapidly becoming a serious marketing discipline worldwide, and the PQ Media Global Product Placement Forecast 2006-2010 sets the standard for product placement coverage, measurement and ROI. It is the global brand marketer's essential "planning guide" to customer engagement, revealing for the first time total worldwide spending, business building insights and in-depth analysis; medium-by-medium, country-by-country and culture-by-culture.

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Country by Country Product Placement Forecast Through 2010

Speed your product placement business growth with rich country-country data, insights and perspective available no place else.

Australia Brazil Canada China
France Germany India Italy
Japan Mexico Poland South Korea
Spain United Kingdom United States