PQ Media POV

TELEVISION ADVERTISING MARKETING 4Q14

Back in September, all five major broadcast networks and the aggregate of more than 50 ad-supported cable networks reported CPM rate increases.

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China Drives Global Digital Out-of-Home Media Growth in 2012

China's digital out-of-home media (DOOH) industry was surging toward 40% annual growth in the third quarter of 2012

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Product placement still relevant

A Century Later, Product Placement Remains Relevant & Effective in a Digital Media Universe

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DPNs Must Sharpen Value Pitches

Amid Industry Consolidation, Digital Place-based Nets Must Differentiate Assets, Convey Benefits & Prove Value to Increase Advertiser Confidence

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