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Global Out-of-Home Media Forecast 2017

Exclusive Data & Analyses of OOH Media Operator Revenue & Consumer Exposure Time Covering Digital, Traditional & Ambient OOH Media Platforms





The new PQ Media® Global Out-of-Home Media Forecast 2017™ is the 10th edition in this groundbreaking annual KPI benchmark series, which set the standard for comprehensive, in-depth market data and intelligence covering OOH advertising media upon its initial release in 2007. Today, it remains the only primary source for credible and consistent econometric data tracking both industry KPIs together - OOH media operator revenues and consumer exposure to OOH media.

Each year, PQ Media enhances its publication series and it remains true in 2016. For the first time, our coverage will include not only digital out-of-home (DOOH) advertising revenues, but also traditional OOH media, such as static billboards, street furniture and transit posters, as well as a proprietary data series tracking ambient OOH media, including ads placed on objects, non-traditional vehicles, and in unique locations. The 2017 edition has further expanded to include OOH revenue and growth data and analysis covering five new nations - Argentina, Netherlands, Poland, South Africa and Taiwan - increasing the total coverage in the report to the Top 20 Global OOH Ad Markets.

This is why the world's leading industry stakeholders - from C-level executives and management consultants to media buyers and investment professionals - count on PQ Media's OOH Media Forecast Series to deliver the critical data, analysis and insights they need to succeed in a rapidly changing media & technology ecosystem.

With economic uncertainty, technological disruption and transforming market dynamics, are you and your team prepared to navigate the tectonic shifts reshaping the media & technology landscape? In an era of lightning quick changes, accelerating technology upgrades and increasingly hard-to-reach mobile consumers, it's never been more important to have access to reliable and actionable market research to ensure you're equipped to make smarter, faster business decisions in today's hyper-competitive market.


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