If your organization needs actionable insights to help make better business decisions in the growing digital out-of-home (DOOH) media space, the PQ Media Global Digital Out-of-Home Media Forecast 2011-2015 is the most comprehensive research ever published.
The much anticipated 4th Edition report covers 4 major global regions (Americas, Europe, Asia-Pacific, Middle East & Africa) and 16 leading markets; has been expanded to 254 pages, with more than 100 Tables & Charts and reflects input from 220 U.S. place-based operators and 468 digital place-based networks and more than 500 operators outside the U.S. As always, detailed drill-down segment and sub-segment data from PQ Media's deep repository of proprietary spending and media usage databases provide media stakeholders with the essential planning tools for developing sound strategic initiatives in this rapidly changing media landscape.
According to PQ Media's new global forecast, DOOH remains among the fastest growing media in the world. The U.S. remained the largest global market, while China was the fastest growing.
Technology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital place-based networks and billboards & signage over the 2011-2015 forecast period. With continued global scale and increased adoption of integrated digital marketing strategies, PQ Media's current research strongly suggests DOOH has the potential to create an unrivaled mass audience communications channel supporting the economic engines of both developed and emerging markets.
One reason PQ Media likes the long term growth prospects for DOOH is because of its potential to reach, engage and influence an increasingly demanding, elusive and wirelessly connected mass consumer audience in 4 major global regions comprising 59% of the world's 6.8 billion population generating 74% of the world's $74.4 trillion in purchasing power? We're seeing just the tip of iceberg in DOOH spending long term.
While the rate of digital OOH growth has gone through a "gold rush" and a PQ Media predicted "shakeout" phase for two consecutive years, the report anticipates U.S. DOOH spending will grow 15.1% to $2.07 billion in 2010, with worldwide spending up 16.3% to $6.47 billion, and is expected to expand another 16.7% in 2011.
The DOOH media sector was first identified and defined by PQ Media in 2007. The PQ Media Global Digital Out-of-Home Media Forecast 2011-2015 is the most comprehensive and respected source of strategic intelligence used by leading DOOH operators, financial institutions, brands and agencies, due to its breadth and depth of data and predictive analytics.
All PQ Media research reports employ the firm's proprietary and proven econometric system – PQ Medianomics™ – of algorithmic models, data collection techniques and analytical approaches to track, analyze and forecast spending, growth, consumption and trends across all 20 major segments and more than 100 sub-segments of the global media, entertainment and communications industries. The system is driven by proprietary SpendTrak™ and UsageTrak™ databases, as well as an exclusive Global Opinion Leader Panel™, which together layer the impact of key industry data and variables, such as economic, demographic, behavioral, technological and regulatory, with ground-level insights from key industry thought leaders worldwide. Rather than use outside interviewers, PQ Media uses its own analysts to conduct all interviews with senior executives on its worldwide panel. This ongoing marketplace listening process provides PQ Media with priceless business intelligence and rich forward looking insights for all those who support our research reports.
Download a free Executive Summary, including the table of contents (PDF).