Global Branded Entertainment Marketing Forecast 2015-19 (6th Edition)

World's first and only credible, consistent and actionable source of strategic market intelligence covering product placement in television, film, music, online, mobile and various other media, as well as consumer event sponsorships and marketing

  • 6th edition of this growing industry's KPI benchmark series covering the 2009-19 period, including 2014 actuals, 2015 pacing, and 2015-19 forecasts
  • New user-friendly slide format for easy comparisons, internal reporting and presentations
  • New value-add Excel Databook with hundreds of exclusive drill-down datasets, market-specific insights, and 5-year projections by region, country, media platform and channel
  • Tracks, analyzes, ranks and forecasts branded entertainment revenues, growth, key market drivers, and emerging opportunities and challenges ahead

Global Branded Entertainment Revenue Hit $73.27 Billion in 2014, Double What Was Generated by Mobile Advertising & Marketing, as Brands Seek to Engage Target Consumers More Effectively Amid Ad-Skip Tech, On-Demand Media Consumption

Amid the rapidly changing global media and communications landscape, branded entertainment marketing, including consumer events and product placement, is posting accelerating growth during the upcoming five year forecast period as it has emerged as a leading alternative marketing strategy to digital advertising & marketing according to a new global forecast from PQ Media, the leading provider of global media econometrics.

Five years removed from the Great Global Recession, branded entertainment marketing had continued to gain acceptance among brand marketers worldwide, with many forming dedicated divisions to accelerate the negotiation process with global media companies. According to PQ Media's exclusive spending and growth datasets, branded entertainment revenues rose 6.3% in 2014 to reach $73.27 in 2014, trailing only combined internet advertising & marketing revenues among the nine digital & alternative media platforms it tracks, including being double the size of revenues currently being generated by mobile advertising & marketing. The US is the world's largest branded entertainment market, accounting for 47.1% of total branded entertainment revenues.

The resilience of global branded entertainment marketing spend as detailed in the current report is in sharp contrast to the weaker growth of traditional brand marketing platforms, such as broadcast television, newspapers, direct marketing and consumer promotions. PQ Media's data on media consumption shows that younger demographics are shifting away from traditional advertising and marketing platforms, and brands are becoming more proactive finding different media platforms that will engage with this more tech-savvy audience.

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