Global Advertising & Marketing Forecast 2015-19 (3rd Edition)

World's Only Credible, Comprehensive, Consistent & Actionable Source of Strategic Market Intelligence Covering the Entire Advertising & Marketing Industry

"Fueled by a global transformation that has pushed the media ecosystem past the digital tipping point, the fragmentation of the advertising and marketing economy has accelerated as advertisers, agencies, content producers and media investors scramble to redevelop strategic growth plans. The key to your success will be your ability to make smarter, faster business decisions in this era of frenetic changes spanning media, entertainment and technology.

It is with this rapidly shifting landscape in mind that PQ Media launched the Global Media Intellicast Series in 2013 (formerly titled Global Media & Technology Forecast Series). This groundbreaking, three-report series is the first and only market research service to track, analyze and forecast the trajectory and velocity of the evolving global media ecosystem by region, country, sector, channel, technology and generation. Each of the three installments in the Series delivers exclusive data and comparisons of digital and traditional media, while focusing on one of three key performance indicators (KPI's): media operator revenues; consumer media usage & exposure; and consumer spending on media content, access and technology.

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