In the second Report of PQ Media's Emerging Market Intelligence Series™ - a multi-report planning tool for media company executives, capital investors and management consultants, PQ Media's analysts zoom in on this pivotal emerging market, drilling into nearly 100 consumer-facing media & technology platforms and channels to spotlight opportunities and challenges ahead for one The America's key growth engines. Based on the media industry's key growth indicators, our market intelligencers probe into the complex Brazilian market to deliver actionable strategic data, analytics and insights on a multifaceted digital, alternative and traditional media ecosystem.
This latest publication follows the successful launch of Volume I in the Series covering China's dynamic media economy. Each Report in the new Series provides comprehensive, in-depth data and analysis that form the foundation of must-have competitive intelligence through consistent methodology, definitions, segmentation, datasets and time series in an easy-to-use format featuring 2007-12 historical results and 2013-17 forecasts. PQ Media's mission with this synergistic report set is to pierce through the BRIC wall of hype and illuminate actual strengths and weaknesses of key developing markets worldwide through a consistent and proven methodology crafted to produce results predicated on key industry growth indicators: media operator revenues; consumer media usage & exposure; and consumer spending on media content & technology.
Our system was developed to produce actionable drill-down market analysis, generating unmatched levels of detail segmented by each of the world's leading developed and emerging markets; nearly 100 media sectors, platforms and channels; multiple digital and traditional media technologies, devices and services; a full range of social generation groupings; and both genders (see more details below).
According to the Brazil Media & Technology Outlook 2014, a decade of strong GDP growth was followed by three years of economic, political and cultural headwinds, including high inflation that drove up consumer prices and continued to impact the country in the first half of 2014. As a result, Brazilians have become cautiously optimistic about the upside expected from hosting the World Cup and the 2016 Summer Olympics, a trend PQ Media's data scientists uncovered after examining media channels that may benefit and those that may be hampered by closer ties to broader economic fluctuations.
Brazil was among the world's fastest-growing digital media markets in 2013 and a strong boost from the pair of global mega-events only two years apart was viewed as a near certainty not long ago. But while the depth and longevity of any economic jolt was hotly debated in the run-up to the World Cup's kick-off, the Brazilian government was scrambling to ensure positive returns from two of the sports world's grandest opportunities. Among them, upgrades to internet and mobile services, particularly in the 12 host cities, aimed at improving broadband access and wireless dependability.
Meanwhile, the opposite is true in traditional media where consumers already upgraded to HDTV to engage with their favorite telenovelas, which remain wildly popular throughout Latin America, driving up both product placement revenues and broadcast TV viewing times. It may well be that conventional media growth will accelerate due to incremental advertising and marketing dollars generated by the World Cup, which comes home to soccer's epicenter for the first time since 1950.
What will the actual impact be of the World Cup in 2014 and Olympics in 2016 on Brazil's economic malaise?
Are there other digital media besides the internet and mobile platforms and channels fueling growth?
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PQ Media publishes its market intelligence report as easy-to-use PDFs of PowerPoint slides, which are complemented by a companion Excel Databook, which drills deep into a media market to provide dozens of additional datasets and hundreds of exclusive data points by country, sector, platform, channel, technology, device, social generation and gender. Brazil Media & Technology Outlook 2014, is segmented as follows:
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