Alternative Media
Forecast 2008-2012 Methodology

PQ Media is the leading provider of media econometrics through a proprietary research methodology that tracks, analyzes and forecasts spending, usage and trends in all 19 major segments and more than 100 sub-segments of the media industry. PQ Medianomics™ is driven by data collection, algorithmic and formulaic methods synthesized with analytic approaches to determine spending, usage and trends models. PQ Medianomics™, powered by our exclusive SpendTrak™ and UsageTrak™ databases, as well as our Global Opinion Leader Panel™, has consistently predicted key trends, insights and outcomes that have influenced strategic plans, investment parameters and tactical approaches. Our process also layers the impact of key data and variables, such as economic, demographic, behavioral, technological and regulatory, among others.

PQ Medianomics

The PQ Media Alternative Media Forecast 2008-2012 is the first and only source to define, size, structure and forecast this rapidly growing sector of the advertising and marketing industry. It provides exclusive data and analytics tracking spending and trends in alternative advertising, including online & mobile advertising and entertainment & digital out-of-home advertising; as well as in alternative marketing, including branded entertainment marketing and interactive marketing.

In defining alternative media, we sought the advice of our aforementioned opinion leader panel, as well as industry trade associations, publications and analysts, regarding various data and information that should or should not be included in the segments or subsegments of this sector. Additionally, PQ Media researched, surveyed and/or consulted with almost 10,000 traditional and alternative media companies for input regarding size, scope, trends and growth of the alternative media industry, while examining thousands of public and private documents from more than 2,500 sources.