PQ Media
Custom Media Research
About
About PQ Media
PQ Media is the leading provider of alternative media econometrics data to media stakeholders in need of actionable strategic intelligence for high-stakes investment decisions. Our proven research methodology and proprietary mapping system tracks, analyzes and forecasts spending, usage and trends in all 19 major segments and more than 100 sub-segments of the consumer and institutional media industries.
PQ Media's Medianomics™ methodology employs the firm's proprietary SpendTrak™ and UsageTrak™ databases with forecasts vetted through our exclusive Global Opinion Leader Panel™. This process has allowed PQ Media to pioneer the category of alternative advertising and marketing research. Our custom and syndicated data and analytics are delivered to clients through online and print reports, presentations and on-demand phone consultations.
"I agree with PQ Media: CGM and blog advertising will exceed $1B in five years."
What We Do
PQ Media maintains the most comprehensive proprietary database of alternative and traditional media research, and is the first research firm to size, structure and define the alternative media market. We publish exclusive research reports covering the various segments of alternative media, including Product Placement Spending in Media 2005, the 2006 Alternative Media Research Series, and the Global Branded Entertainment Forecast 2006.
As collaborators with Veronis Suhler Stevenson on the annual Communications Industry Forecast, the nation's foremost source of media spending data, PQ Media's expert analytical team covers each key segment of the media business. From emerging alternative advertising and marketing vehicles - such as branded entertainment, b2b e-media, blog advertising, and alternative outdoor - to traditional media outlets - like broadcast television and radio, consumer magazines, and newspapers - our clients receive a level of professional expertise and service that only a dedicated specialist can deliver.
"The Communications Industry Forecast is one of the leading authorities in the media business."
Our clients include some of the leading companies and most respected names in the media industry: News Corporation; Time Warner; The Associated Press; GE Commercial Finance; Veronis Suhler Stevenson; HBK Investments; Nokia; Cisco Systems; Dentsu, Zenith OptiMedia; The Association of American Publishers; and American Business Media, among others.
Exclusive Research
Alternative Forecast 2008-2012
Alternative media spending grew at a compound annual rate of 21.7% from 2002 to 2007, as brand marketers increasingly turned to alternative advertising and marketing strategies to offset challenges posed by new technology, changing consumer behaviors, media fragmentation and multitasking, and growing demand for improved return-on-investment metrics, according to the PQ Media Alternative Media Forecast: 2008-2012.
