PQ Media was founded in January 2003 by Patrick Quinn, following a distinguished career as an award-winning media, entertainment and communications journalist, research analyst, and strategic management consultant. Mr. Quinn's vision was to unite his background in strategic consulting, market research and publishing with similarly experienced management and research teams to create a best-in-class econometric system, which would provide clients with the most comprehensive, in-depth, unbiased and cost-effective data, analysis, insights and forecasts available. PQ Media's ultimate goal then and now is to help drive our clients' growth objectives through actionable custom consulting services and research reports.
Since 2003, PQ Media has grown into the leading provider of global media econometrics and pioneer of emerging media research. PQ Media's proprietary research methodology and modeling system delivers the most comprehensive and actionable strategic intelligence to executives in the global media, entertainment and communications industries. The firm's well-respected and deeply experienced management and research teams (see Executive Team) deliver custom consulting services and research reports that influence strategic plans, investment parameters and tactical approaches for leading media and entertainment companies, financial institutions, management consultants, media agencies and brands worldwide.
"Simply the best piece of research published in the last few years."
In addition, PQM's principals are highly sought-after speakers at major industry events and respected sources of market insights for leading news outlets, such as Advertising Age, BBC, CNBC, CNN, Financial Times, MediaWeek, MediaPost, New York Times, Wall Street Journal and USA Today, among others.
PQ Media's proprietary and proven econometric system – PQ Medianomics™ – utilizes algorithmic models, data collection techniques and analytical approaches to track, analyze and forecast spending, growth, consumption and trends across all 20 major segments and more than 100 sub-segments of the global media, entertainment and communications industries. The system is driven by our proprietary SpendTrak™ and UsageTrak™ databases, as well as our exclusive Global Opinion Leader Panel™, which together layer the impact of key industry data and variables, such as economic, demographic, behavioral, technological and regulatory, with ground-level insights from key industry thought leaders worldwide.
PQ Media's econometric system is different from others. For example, we don't use published rate card data as the methodological foundation of our algorithms, modeling and forecasts. Our system differs from other sources in five key ways:
Media consumers worldwide are in the midst of a monumental transition to digital media & technology at the expense of traditional media, causing significant disruptions to business models, strategies and the broader media economy. Consumers in the US and across the globe are increasingly mobile and elusive, spending more time outside their homes engaging with digital media content through wireless devices. At home, end users often multitask with various technologies, such as smartphones and television, while engaging with a range of content, like online social media and on-demand video.
Meanwhile, the emerging middle class in developing countries, such as the BRIC markets, are demanding faster access to richer content via broadband online services and upgraded telecommunications systems, fueling the growth of time and money spent on wireless devices, internet access and over-the-top video. Accelerating these social and technological shifts is the surging demand for digital media content, access and devices from post-Baby Boomer generations spending more time with digital media, hastening the shift of advertising and marketing dollars.