About

About PQ Media

Who We Are & What We Do

PQ Media was founded in January 2003 by Patrick Quinn, following a distinguished career as an award-winning media, entertainment and communications journalist, research analyst, and strategic management consultant. Mr. Quinn's vision was to unite his background in strategic consulting, market research and publishing with similarly experienced management and research teams to create a best-in-class econometric system, which would provide clients with the most comprehensive, in-depth, unbiased and cost-effective data, analysis, insights and forecasts available. PQ Media's ultimate goal then and now is to help drive our clients' growth objectives through actionable custom consulting services and research reports.

Since 2003, PQ Media has grown into the leading provider of global media econometrics and pioneer of emerging media research. PQ Media's proprietary research methodology and modeling system delivers the most comprehensive and actionable strategic intelligence to executives in the global media, entertainment and communications industries. The firm's well-respected and deeply experienced management and research teams (see Executive Team) deliver custom consulting services and research reports that influence strategic plans, investment parameters and tactical approaches for leading media and entertainment companies, financial institutions, management consultants, media agencies and brands worldwide.

PQ Media partners with private equity firm Veronis Suhler Stevenson on the renowned VSS Communications Industry Forecast, the U.S. industry's benchmark for spending, usage, growth and trends data for 25 years. PQ Media also publishes the Alternative Media Research Series, which includes the authoritative sources for data, insights and predictive econometrics on emerging media and markets globally, including the acclaimed Global Digital Out-of-Home Media Forecast as well as reports covering product placement in media, consumer event marketing, mobile and social media advertising, word-of-mouth marketing and political campaign media spending, among others (see Research Reports). We have also executed a variety of strategic consulting projects for industry stakeholders to help them navigate and grow in a fast-changing media landscape.

"Simply the best piece of research published in the last few years."

—DailyDOOH.com


In addition, PQM's principals are highly sought-after speakers at major industry events and respected sources of market insights for leading news outlets, such as Advertising Age, BBC, CNBC, CNN, Financial Times, MediaWeek, MediaPost, New York Times, Wall Street Journal and USA Today, among others.

How We Do It: PQ Medianomics™

PQ Media's proprietary and proven econometric system – PQ Medianomics™ – utilizes algorithmic models, data collection techniques and analytical approaches to track, analyze and forecast spending, growth, consumption and trends across all 20 major segments and more than 100 sub-segments of the global media, entertainment and communications industries. The system is driven by our proprietary SpendTrak™ and UsageTrak™ databases, as well as our exclusive Global Opinion Leader Panel™, which together layer the impact of key industry data and variables, such as economic, demographic, behavioral, technological and regulatory, with ground-level insights from key industry thought leaders worldwide.

PQ Media's econometric system is different from others. For example, we don't use published rate card data as the methodological foundation of our algorithms, modeling and forecasts. Our system differs from other sources in five key ways:

  1. We have strong relationships with key industry opinion leaders worldwide at leading media and entertainment companies, financial institutions, management consultants, ad agencies and brands. We interview and survey these top executives on a regular basis to accentuate our media spending and consumption databases with ground-level insights available nowhere else;
  2. Our breadth and depth of data and analysis is unrivaled (4 major revenue sectors, 6 major industry sectors, 20 major segments, 100+ sub-segments, and consumer and business media usage);
  3. We operate the most comprehensive historical media spending, consumption and exposure databases in the world, spanning 35 years in the U.S. across all industry segments and sub-segments, 15 years globally across all segments, 100 years across all domestic advertising segments, and more than 200 years of overall ad spend data;
  4. We're consistent in our methodology, historical tracking, and periodic recalibration of historical data as new media segments emerge and are added to our databases, in addition to operating an annual growth accuracy scorecard;
  5. The accuracy rate of PQ Media's spending and growth forecasts has been calculated at + or – 3% for more than a decade.

Exclusive Research

Global Digital Out-of-Home Media Forecast 2013-2017

PQ Media announces the launch of its New Global Digital Out-of-Home Media Forecast 2013-2017 and accompanying Excel dataset for licensees. This comprehensive update is the 6th in PQ Media's annual Global DOOH Report Series. Exclusive forecasts include anticipated growth in every global region, 28 major market economies and every DOOH venue by both digital place-based networks and digital billboards. With the inclusion of primary research interviews with PQ Media's Global Opinion Leader Panel™, each market tells its own unique story and reveals its own unique set of growth challenges and opportunities.