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PQ MEDIA RELEASES THIRD QUARTER UBERVU LEADING SOCIAL BRAND REPORT, WORLD´S TOP 100 BRANDS EARN 38.0 BILLION SOCIAL MEDIA IMPRESSIONS, TOP 30 BRANDS DOMINATE WITH 84% SHARE-OF-VOICE

Stamford, CT, October 16, 2012 - Total earned social media impressions for the world´s largest consumer brands reached 38.0 billion in Q3 2012, according to data released today by PQ Media, a leader in emerging media research and analytics, and uberVU, a leading social marketing platform for real-time end-to-end social media audience measurement. This first quarterly uberVU Leading Social Brand Report provides comprehensive measurement of social media audiences for the Top 100 brands by product category, mentions, impressions, gender, sentiment and region of origin.

According to the Q3 2012 uberVU Leading Social Brand Report earned social media impressions grew by double digits in both August and September. Global social media mentions split identically 55% male and 45% female in each month of the quarter, while averaging 42% from the U.S. and 58% from Rest-of-World for the period.

uberVU Top 100  Q3 2012       Social Media Brand IMPs

 

 

 

 

 

 

Month

IMPs

(Millions)

%

Change

Gender Male

Gender Female

Region US

Region RoW

July

10,614

-

55%

45%

44%

56%

August

12,905

+21.6%

55%

45%

42%

58%

September

14,525

+12.6%

55%

45%

41%

59%

TOTAL

38,045

 

55%

45%

42%

58%

Source: PQ Media, uberVU
Note: Data based on full July 2012, August 2012 and September 2012 periods

Thirty Major Brands Dominate with 31.8 Billion Impressions and 84% Share-of-Voice

Thirty consumer brands achieved amplified social media reach, with each earning more than 350 million IMPs and a SOV of 1% or greater. The Restaurants category ranked #1, with 10 brands earning a total of 9.4 billion IMPs. Tied for second were Consumer Technology and Automakers, each with 5 brands, earning 8.1 billion and 2.9 billion IMPs respectively.

 

uberVU Top 30  Q3 2012                                Social Media Brand IMPs

 

 

 

Rank

Brand

Product Category

IMPs

(Millions)

% SOV

1

Coke

Beverages

4,070

11%

2

Samsung

Consumer Tech

2,769

7%

3

Apple

Consumer Tech

2,694

7%

4

Amazon

Retail

2,578

7%

5

Google

Consumer Tech

2,440

6%

6

Starbucks

Restaurants

1,147

3%

7

Wendy´s

Restaurants

1,028

3%

8

Burger King

Restaurants

988

3%

9

McDonald´s

Restaurants

969

3%

10

Microsoft

Consumer Tech

959

3%

11

Subway

Restaurants

862

2%

12

Sprite

Beverages

851

2%

13

Mercedes-Benz

Automakers

846

2%

14

Bank of America

Financial

834

2%

15

Pizza Hut

Restaurants

823

2%

16

Ford

Automakers

725

2%

17

KFC

Restaurants

701

2%

18

Taco Bell

Restaurants

654

2%

19

Facebook

Consumer Tech

620

2%

20

Applebee´s

Restaurants

590

2%

21

Gatorade

Beverages

579

2%

22

Walmart Stores

Retail

571

1%

23

Pepsi

Beverages

569

1%

24

Volkswagen

Automakers

501

1%

25

Honda

Automakers

463

1%

26

Maybelline

Personal Care

444

1%

27

Visa

Financial

420

1%

28

Dunkin´ Donuts

Restaurants

392

1%

29

Toyota

Automakers

391

1%

30

Gillette

Personal Care

360

1%

 

TOTAL

 

31,794

84%

Source: PQ Media, uberVU
Note: Data based on full July 2012, August 2012 and September 2012 periods

Three Product Categories Dominated Q3 2012 IMPs with a Combined Total of 25 Billion

Consumer Technology took 1st place with 10.4 billion social media impressions, followed by Restaurants with 8.2 billion, and Beverages with 6.8 billion.

 

uberVU Top 10 Product Categories Q3 2012

Social Media Brands IMPs

 

Rank

Category

IMPs

(Millions)

1

Consumer Technology

10,409

2

Restaurants

8,155

3

Beverages

6,785

4

Retail

3,892

5

Automakers

3,554

6

Financial

2,145

7

Personal Care Products

1,903

8

Household Products

707

9

Insurance

417

10

Pharmaceuticals

78

 

TOTAL

38,045

Source: PQ Media, uberVU
Note: Data based on full July 2012, August 2012 and September 2012 periods

About the uberVU Leading Social Brand Report™

The uberVU Leading Social Brand Report is the first earned social media audience measurement report to provide executives and senior managers with consistent and objective high-level brand performance and competitive intelligence data. Each report converts the Big Data of social media into standardized KPI rankings and development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. Each report provides additional insights for each leading brand by share-of-voice (SOV), gender, sentiment and region of origin, US vs. Rest-of-World (RoW).

About uberVU

uberVU (www.ubervu.com), founded in 2009, is a leading social marketing platform and real-time social media audience measurement service provider. uberVU services cover all 4 social media marketing value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow, and has the only integrated dashboard of audience characteristics that can be deployed throughout multiple departments, functions and geographies. Thousands of companies use uberVU to easily integrate social media throughout their business processes, from managing brand reputation and dealing with customer service, to measuring the impact of their social media marketing campaigns.

About PQ Media

PQ Media (www.pqmedia.com) is a leading emerging media research consultancy and developed the uberVU Leading Social Brand Report in collaboration with uberVU. PQ Media provides outsourced social media analytics to leading brands and agencies with a variety of monthly custom syndicated reports. These custom reports are designed to identify if a brand´s social media reach has increased or decreased, if its social brand development is over or underperforming its product category development, and how it ranks vs. its competitive set.

For more information, or to subscribe to the uberVU Leading Social Brand Report visit www.LeadingSocialBrands.com or contact Leo Kivijarv or Gabriella Kallay at PQ Media lkivijarv@pqmedia.com or gkally@pqmedia.com or call 203-569-9449.

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