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PQ MEDIA RELEASES AUGUST UBERVU LEADING SOCIAL BRANDS REPORT SHOWING 21.6% INCREASE IN SOCIAL MEDIA IMPRESSIONS LED BY FIVE TOP 10 CONSUMER PRODUCT CATEGORIES

Stamford, CT, September 19, 2012 - Total social media impressions generated by the Top 100 consumer brands in the month of August increased 21.6% from July to 12.9 billion, according to data released today in the uberVU Leading Social Brand Report. According to uberVU data, global social media mentions split 42% US, 58% Rest-of-World and 55% male, 45% female. See more about the report at www.LeadingSocialBrands.com.

The report developed by PQ Media employs monthly uberVU real-time data to rank the Top 100 consumer brands within the Top 10 product categories by their social media impressions.

Top Five Consumer Product Categories Dominate with 11.1 Billion Impressions

Consumer Technology maintained product category leadership increasing 38.4% to 3.6 billion IMPs. Restaurants moved into 2nd place on a 26.5% gain to 2.9 billion IMPs, beating out Beverages which fell 14.4% to 2.1 billion IMPs. Retail and Personal Care Products saw significant double digit growth at 64.4% and 52.8% respectively, while Insurance registered a 172.4% gain off a small base.

uberVU Social Media Brands
Top 10 Product Categories
Rank August 2012
IMPs
(Millions)
July 2012
IMPs
(Millions)
%
Change
1 Consumer Technology 3,604.1 2,603.3 38.4%
2 Restaurants 2,863.5 2,264.1 26.5%
3 Beverages 2,104.1 2,457.4 -14.4%
4 Retail 1,397.6 850.2 64.4%
5 Automakers 1,148.1 972.3 18.1%
6 Personal Care Products 689.6 451.3 52.8%
7 Financial 647.7 696.4 -7.0%
8 Household Products 236.5 229.3 3.1%
9 Insurance 183.6 67.4 172.4%
10 Pharmaceuticals 30.9 22.7 36.1%
TOTAL 12,905.7 10,614.1 21.6%
Note: Data based on full month period
Source: PQ Media, uberVU

Top Ten Brands Lead With 52.2 Percent of Social Media Impressions

Coke's social media IMPs fell 14.1% to 1.3 billion, with a 49% category SOV, and retained its #1 position over 2nd place Apple, which increased 25.5% to 955 million IMPs, with a 25% category SOV. Amazon's IMPs increased 66.6% to 943 million IMPs, with a 67% category SOV, to replace Google in 3rd place. Wendy's broke into the Top 10 Brands at 6th place. Within specific product category rankings one of the biggest changes was in Insurance, where Progressive jumped from 7th place in July to 3rd place in August.

 

uberVU Top 10          Social Media Brands

 

 

 

 

Rank

 

Product Category

August 2012      IMPs (Millions)

July 2012 IMPs (Millions)

% Change

1

Coke

Beverages

1,272.0

1,479.7

-14.1%

2

Apple

Consumer Tech

955.4

761.2

25.5%

3

Amazon

Retail

942.3

565.5

66.6%

4

Google

Consumer Tech

898.9

606.8

48.1%

5

Samsung

Consumer Tech

830.8

469.3

77.0%

6

Wendy´s

Restaurants

475.7

167.9

183.3%

7

Starbucks

Restaurants

375.9

382.2

-1.7%

8

Microsoft

Consumer Tech

348.0

284.7

22.2%

9

McDonald´s

Restaurants

329.6

271.6

21.4%

10

Burger King

Restaurants

311.7

316.6

-1.5%

 

TOTAL

 

6,740.3

5,305.5

27.0%

 

Note: Data based on full month period

 

 

 

 

Source: PQ Media, uberVU

Outside the US, Consumer Tech and Beverages Lead in Social Media Conversations

In an age of global social media marketing, Consumer Technology and Beverages generated more than 60% of their social media mentions outside the US. Restaurants, Retail, Automakers and Personal Care Products followed closely, with Rest-of-World mentions each exceeding 50%. Global conversations split 55% male, 45% female. Male conversations led Consumer Tech, Automakers, Insurance and Pharmaceuticals, while female conversations led Personal Care and Household Products.

 Social Media Brand Product Categories

Gender Male

Gender Female

Region US

Region

RoW

Consumer Technology

70%

30%

38%

62%

Restaurants

48%

52%

43%

57%

Beverages

54%

46%

33%

67%

Retail

52%

48%

47%

53%

Automakers

73%

27%

45%

55%

Personal Care Products

37%

63%

42%

58%

Financial

55%

45%

64%

36%

Household Products

40%

60%

51%

49%

Insurance

70%

30%

81%

16%

Pharmaceuticals

62%

38%

58%

42%

TOTAL

55%

45%

42%

58%

Note: Data based on full month period

 

 

 

 

Source: PQ Media, uberVU

About the uberVU Leading Social Brand Report™

The uberVU Leading Social Brand Report is the first social media audience measurement report to provide executives and senior managers with objective high-level month-on-month performance and competitive intelligence data. Each report converts the month´s social media Big Data into standardized KPI rankings and social media development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. Each report provides additional insights for each leading brand by share-of-voice (SOV), gender, sentiment and region of origin, US vs. Rest-of-World (RoW).

About uberVU

uberVU (www.ubervu.com), founded in 2009, is a leading social marketing platform and real-time social media audience measurement service provider. uberVU services cover all 4 social media marketing value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow, and has the only integrated dashboard of audience characteristics that can be deployed throughout multiple departments, functions and geographies. Thousands of companies use uberVU to easily integrate social media throughout their business processes, from managing brand reputation and dealing with customer service, to measuring the impact of their social media marketing campaigns.

About PQ Media

PQ Media (www.pqmedia.com) is a leading emerging media research consultancy and developed the uberVU Leading Social Brand Report™ in collaboration with uberVU. PQ Media provides unbiased actionable strategic media intelligence through a variety of consulting services and syndicated research reports to leading media companies, financial institutions, management consultants, media agencies and brands. The firm's reports and services have influenced client strategic plans, investment parameters and tactical approaches since 2003.

For more information, or to subscribe to the uberVU Leading Social Brand Report visit www.LeadingSocialBrands.com.

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