PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report

STAMFORD, Conn. & NEW ROCHELLE, N.Y.—Sept. 21, 2005—PQ Media, the global leader in branded entertainment research, and iTVX, the worldwide leader in branded entertainment quality measurement, have formed a strategic partnership to collaborate on the first global branded entertainment spending and measurement analysis. This exclusive research report, titled Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis, will be launched in the first quarter of 2006.

PQ Media and iTVX will unite their proprietary but complementary tracking services to create the Global Branded Entertainment Forecast, which will be based on PQ Media's successful Product Placement Spending in Media 2005 report and iTVX's Q-Ratio™ product placement measurement system. The Forecast will include exclusive data and analysis on global markets in the areas of market spending, quality measurement, effectiveness, engagement, government regulations, and the climates for facilitating product placement deals. Each of the major international markets for branded entertainment will be covered, including North America, Latin America, Europe, and the surging Asian markets, including Japan and China.

"This alliance is a powerful combination of PQ Media's exclusive branded entertainment research and iTVX's proprietary measurement system that will further our goal of becoming the leader in alternative advertising and marketing research," said Patrick Quinn, president and founder of PQ Media. "We will create a one-stop research and measurement solution for worldwide marketers interested in improving their return on investment in branded entertainment."

The Global Branded Entertainment Forecast will also feature information and data on the leading worldwide and regional advertisers, marketers, agencies, broadcasters and film companies. In addition, the report will compare quality measurement and return on investment in product placements utilizing the Q-Ratio™ as a global standard.

"The iTVX system and Q-Ratio™ are already being used successfully on an international level, from North America to Asia," said Frank Zazza, CEO of iTVX. "This partnership creates a strong platform to broaden global understanding and standardization of product placement measurement."

Clients who purchase the Global Branded Entertainment Forecast will be granted Internet access to view interactive, real-time examples of product placements from around the world through the iTVX Player. Subscribers will also be able to retrieve regular updates on international branded entertainment spending and measurement.

PQ Media and iTVX are also developing plans to provide the worldwide branded entertainment industry with consulting solutions based on their proprietary research to help brand marketers more effectively plan, execute and profit from branded entertainment.

About PQ Media

PQ Media is the global leader in alternative advertising and marketing research and consulting. PQ Media delivers custom data and analysis to brand marketers, marketing services agencies, media companies and financial institutions to help them more effectively plan, execute and profit from alternative advertising and marketing strategies. An executive summary of Product Placement Spending in Media 2005 is available at
the following link: http://www.pqmedia.com/product-placement-spending-in-media.html. PQ Media is located at 370 Hope Street, P.O. Box 2815, Stamford, CT 06906. Phone is 203-569-9449; Web, www.pqmedia.com; E-mail, info@pqmedia.com

About iTVX

iTVX is an INFORMATION TECHNOLOGY company created by a team of experts encompassing the fields of product placement, media research and technology for the specific purpose of continuously measuring the global "quality" of product placement and branded entertainment. iTVX is located at 240 North Ave, New Rochelle, NY 10801. Phone is 914-633-9111; Web, www.iTVX.com; E-Mail: info@iTVX.com


PQ Media
Patrick Quinn, 203-569-9449


Frank Zazza, 914-633-9111