PQ Media Announces Hiring of Leading Media Industry Researcher

Leo Kivijarv, Ph.D. Named Vice President of Media Research Firm

Stamford, Conn. July 12, 2004—PQ Media LLC, a market research and strategic consulting firm, announced today that it has named Leo Kivijarv, Ph.D. Vice President and Research Director of the firm.

Dr. Kivijarv will direct the development of research supporting all consulting engagements and publishing projects at PQ Media, which provides custom strategic intelligence to organizations serving the media, entertainment and information industries.

Patrick Quinn, President of PQ Media, said, "Leo brings 30 years of experience in the media industry to our organization, and he is respected as one of the leading media researchers in the country. We are confident his experience will strengthen our firm and add value to our clients."

Kivijarv's responsibilities at PQ Media include managing the research processes of several recently launched initiatives, including those related to a strategic alliance established with Veronis Suhler Stevenson, a leading media merchant bank. PQ Media contributes to Veronis Suhler Stevenson's well-regarded Communications Industry Forecast & Report. Kivijarv also will oversee research associated with the upcoming release of several PQ Media publications covering political advertising and ethnic media markets.

Prior to joining PQ Media, Kivijarv served 10 years at Veronis Suhler Stevenson, most recently as the firm's director of research and as a company spokesperson. Before his tenure at VSS, he held management positions at CIRCON Corp. and First Management Services. He also has worked as an independent consultant with over 40 companies on assignments ranging from training to video production. Kivijarv holds a Ph.D. in communications from Bowling Green State University.

PQ Media serves some of the most well-known names in the media, entertainment and information industries. In addition to Veronis Suhler Stevenson, the firm serves The Associated Press, News Corporation, Skadden, Arps, Slate, Meagher & Flom, the American Press Institute and Primedia, among others. PQ Media's analysts covers every key segment of the global media, entertainment and information industries, including broadcast, cable and satellite television; broadcast and satellite radio; entertainment media; the Internet and various publishing industries.

PQ Media provides clients with custom market research and analysis through print and digital reports, newsletters, white papers and presentations. Subjects covered include market spending, corporate market share, media usage and media multitasking, which often require detailed examination and interpretation of proprietary and third-party data. PQ Media is located at 370 Hope Street, P.O. Box 2815, Stamford, CT 06906. Phone is 203-569-9449; fax 203- 921-0367; E-mail info@pqmedia.com.