About

Custom Media Research Firm Launched in Stamford, Conn.

PQ Media delivers custom business intelligence to the media industry

Stamford, Conn. June 16, 2004—The dual corporate trends of increased demand for custom business intelligence and outsource providers of this critical information have led to the launch of a new company here, Patrick Quinn, president of PQ Media LLC, announced today.

PQ Media is a market research and strategic consulting firm that uses its exclusive global databases to develop and deliver custom strategic intelligence to organizations serving the media, entertainment and information industries. The firm provides mission-critical data and information on each key segment of these industries in multiple formats to corporations, law firms, financial institutions and trade organizations doing business in these sectors.

"While there are many firms providing various levels of business intelligence to the media, entertainment and information industries, very few offer the combination of breadth, depth and flexibility that we do," Quinn said. "Static data and information are no longer good enough for many companies and, as a result, they are seeking providers that offer customized, solutions-oriented content that is vital to their long-term health."

As organizations position themselves for expansion in the current economic recovery, they are searching for ways to do so without significantly increasing their internal costs, Quinn added. As a result, companies are steadily turning to outsource providers for the dynamic information required to strengthen their prospects in the future.

Demand for custom business intelligence focused on these markets has fueled strong growth at PQ Media during its relatively brief start-up phase. The firm already serves some of the most well-known names in the media, entertainment and information industries, including The Associated Press, News Corporation, Skadden, Arps, Slate, Meagher & Flom, Veronis Suhler Stevenson, the American Press Institute and Primedia, among others.

In addition, PQ Media and Veronis Suhler Stevenson, a leading media merchant bank, have established a strategic alliance in which the firms agreed to collaborate on a series of research initiatives. Among these initiatives is PQ Media's contribution to the Veronis Suhler Stevenson Communications Industry Forecast & Report, a revered source for media spending forecasts, media usage patterns and corporate operating performance.

Quinn founded PQ Media following a distinguished career as a media consultant, market analyst and award-winning journalist. He has launched and managed numerous publications covering the media, entertainment and information markets, and has been quoted as a media expert in the Wall Street Journal, New York Times and Times of London, among others.

Prior to founding PQ Media, Quinn served as senior consultant at The Publishing & Media Group, editorial director of the education and training group at Simba Information and editor of various media-related newsletters. He also worked as a senior staff writer for the Manchester Journal in New England.

PQ Media covers each key segment of the global media, entertainment and information industries, including broadcast, cable and satellite television; broadcast and satellite radio; filmed entertainment; recorded music; the Internet; business-to-business media; professional and business information services; consumer magazines; newspapers; consumer books; and education and training.

PQ Media provides clients with custom market research and analysis through print and digital reports, newsletters, white papers and presentations. Subjects covered include market spending, corporate market share, media usage and media multitasking, which often require detailed examination and interpretation of proprietary and third-party data. PQ Media is located at 370 Hope Street, P.O. Box 2815, Stamford, CT 06906. Phone is 203-569-9449; fax 203- 921-0367; E-mail info@pqmedia.com.