Since its founding in January 2003, PQ Media has grown into the leading provider of global media econometrics and pioneer of emerging media research. Our industry-leading predictive econometrics system serves executives charged with advancing strategic initiatives in the rapidly changing media, entertainment and communications industries (see About).
Our focus is on providing unbiased and actionable strategic intelligence to positively impact our client's growth objectives. PQ Media's proven and best-in-class econometric system delivers a holistic, cross-channel view of the rapidly shifting global media ecosystem by focusing on the key components of the media industry value chain. We examine the digital platforms and channels in the 15 leading global markets associated with digital & alternative advertising & marketing, consumer spend on digital media & technology, consumer usage of media, as well as analysis of traditional media's platforms for perspective. Our experienced team of executives and market analysts, who deliver custom and syndicated data, analysis and recommendations to our clients via custom consulting services and research reports (see Executive Team) PQ Media's breadth and depth of knowledge and perspective drive strategic plans, investment parameters and tactical approaches for leading media and entertainment companies, financial institutions, management consultants and media agencies.
"PQ Media's numbers are not only significant for their size, but for their accuracy. PQ Media, which provides metrics for many types of communications, not just DOOH advertising, is notoriously accurate when it comes to their forecasts."
If you believe PQ Media has the strategic solutions to help your organization achieve its growth objectives, please feel free to contact Patrick Quinn, President & CEO; or Leo Kivijarv, Vice President/Marketing: at 203-921-0368.
PQ Media Reports Branded Entertainment Revenue Hit $73.27 Billion Worldwide in 2014, More than Double the Revenue Generated by Mobile Advertising & Marketing.
Brands Seek Alternative Method to Engage with Target Audiences More Efficiently in an Era of Ad-Skipping Technology and On-Demand Media Consumption
Amid the rapidly changing global media and communications landscape, branded entertainment marketing, including consumer events and product placement, is posting accelerating growth during the upcoming five year forecast period as it has emerged as a leading alternative marketing strategy to digital advertising & marketing according to a new global forecast from PQ Media, the leading provider of global media econometrics.
The new 2014 edition of PQ Media's annual Global Media & Technology Forecast Series is a groundbreaking three-report bundle designed by our strategic intelligence team to work together sequentially to provide end users with the only multi-lens view of the epic transformation reshaping the global media ecosystem. Each Report package in the overall GMT Series is also produced to perform as a standalone KPI-focused market research solution;